Connect formformform to Brevo
Turn every form submission into a Brevo contact, list signup, or automation trigger.
Someone completes your formformform form.
The “New Submission” trigger fires instantly.
Your data lands where the work happens.
formformform is a form builder that sends every submission straight into Brevo, the email and marketing automation platform formerly known as Sendinblue. Instead of exporting CSVs or pasting addresses into lists by hand, you collect a response on your form and a contact lands in Brevo a moment later, ready for your next campaign.
The Brevo form integration runs through the published formformform Zapier integration. formformform fires a real-time "New Submission" trigger, and Zapier carries the field values into Brevo where you create or update a contact, add it to a list, set attributes, or kick off a marketing automation workflow. Everything moves one direction: someone submits your form, then something happens in Brevo.
Because it is built on Zapier, you connect Brevo to your forms without writing code. Map your form fields to Brevo contact attributes once, test it, and turn it on. From then on newsletter signups, lead magnets, event registrations, and feedback forms all feed Brevo automatically.
Ways to use formformform with Brevo
Concrete automations you can set up in minutes — no code required.
A visitor enters their email in your footer signup form. The contact is added to your "Newsletter" list in Brevo with their name and source, ready for your next campaign or double opt-in confirmation.
A prospect requests a demo through your landing page form. Brevo creates the contact, tags it with the requested product, and enters it into a welcome automation that sends a sequence of nurture emails.
Someone downloads your guide. Their email goes to Brevo with attributes for the asset name and download date, so you can send the file via a triggered email and follow up with related content.
A webinar registration form feeds Brevo with the attendee's name, company, and session choice. Brevo holds them in an "Upcoming Webinar" list for reminder emails and post-event follow-ups.
A customer submits a help request. Brevo records the contact with the issue type and message, so support transactional emails and any tagged automations fire from a single, up-to-date profile.
After a purchase, customers rate their experience. Brevo updates the contact's satisfaction score and comments, letting you segment promoters and detractors for targeted email follow-up.
Who connects Brevo to their forms
Push newsletter and discount signups into Brevo lists, then trigger welcome and abandoned-interest email automations.
Capture demo and trial requests, create Brevo contacts with product attributes, and launch onboarding email sequences.
Send client intake and contact form responses to per-client Brevo lists for branded nurture campaigns.
Feed registration forms into Brevo to manage attendee lists and automated reminder and follow-up emails.
Turn donation interest and volunteer signups into Brevo contacts for newsletters and supporter automations.
Add course inquiry and enrollment form leads to Brevo lists that drip out program details and deadlines.
Why connect Brevo
How to connect formformform to Brevo
- 1
Build your form in formformform and publish it so it can accept submissions.
- 2
In Zapier, create a new Zap and choose formformform as the trigger app.
- 3
Select the "New Submission" trigger so the Zap fires the instant a form is submitted.
- 4
Connect your formformform account and pick the specific form you want to watch.
- 5
Add Brevo as the action step and choose an action such as create or update a contact or add a contact to a list.
- 6
Map your form fields to the matching Brevo contact attributes, list, and any automation settings.
- 7
Test the Zap with a sample submission, confirm the contact appears in Brevo, then turn the Zap on.
Frequently asked questions
Is the Brevo integration free?+
formformform connects to Brevo through Zapier, so you can build the Zap on Zapier's free plan, which covers single-step Zaps and a monthly task limit. Brevo also has a free tier. If you need multi-step Zaps, higher volume, or faster polling, you may need a paid Zapier or Brevo plan, but the core form-to-Brevo connection has no extra cost from formformform.
Does it work in real time?+
Yes. formformform uses a real-time "New Submission" trigger that fires the instant someone submits your form, so Zapier passes the data to Brevo right away. New contacts and list signups typically appear in Brevo within moments of the submission rather than waiting on a scheduled batch.
Can I map specific form fields to Brevo attributes?+
Yes. When you add the Brevo action in Zapier, you map each form field to a Brevo contact attribute, such as email, first name, last name, or any custom attribute you have defined. You decide exactly which fields go where, which list to add the contact to, and what automation or attributes to set.
Do I need to code?+
No. The whole connection is built visually in Zapier. You pick the formformform trigger, connect Brevo as the action, and map fields with dropdowns. There is no scripting involved, though formformform also offers native webhooks if a developer prefers to POST submission JSON to a custom endpoint.
Can it add contacts to a specific Brevo list or start an automation?+
Yes. In the Brevo action step you choose the target list and can set the action to create or update a contact, which lets Brevo place the contact into the right list. From there your existing Brevo marketing automation workflows can trigger on that list or attribute, so a form submission can launch a full email sequence.
Can formformform read or pull data back from Brevo?+
No. The integration is one-directional: a new form submission triggers an action in Brevo. formformform is a trigger-only app on Zapier, so it sends data into Brevo but does not read, pull, or sync contacts back out of Brevo into your forms.
Related email marketing integrations
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