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Developer & Webhooks integration

Connect formformform to Webhooks

POST every form submission as JSON to any endpoint you own.

Trigger
New form submission

Someone completes your formformform form.

Connect
Webhooks logo
Webhooks

A JSON payload is POSTed in real time.

Action
Webhooks logo
Webhooks

Your data lands where the work happens.

formformform is a form builder with native outgoing webhooks, so every submission can be delivered straight to your own backend as a structured JSON payload. The moment someone submits one of your forms, formformform sends an HTTP POST to the endpoint URL you specify, with the answers in the request body for your code to read.

This is the developer route into formformform. There is no Zapier in the middle and no third-party automation tool to maintain. You enable webhooks in your form settings, paste the URL of an endpoint you control, and from then on each response arrives as a POST request you can validate, parse, and act on however you like. The flow always moves one direction: a new form submission out to your webhook handler.

Use it to write submissions to your own database, kick off a server-side job, fan the data out to internal services, or feed a queue. Because you receive the raw JSON, you get every field, its value, and submission metadata, and you decide exactly what happens next in your own stack.

Ways to use formformform with Webhooks

Concrete automations you can set up in minutes — no code required.

Leads into your own database
WhenNew submission on your lead capture form
ThenPOST the submission JSON to your /webhooks/leads endpoint, which validates the payload and inserts a row into your leads table

A startup runs its own CRM and wants inbound leads written straight to its database without a third-party tool in the path. The endpoint reads the JSON fields and stores the contact the instant the form is submitted.

Support requests onto an internal queue
WhenNew submission on your support form
ThenPOST the payload to an endpoint that enqueues the request on your job queue and assigns a priority from the urgency field

An engineering team handles support intake in-house. Each submission is pushed to a worker queue so a background process can triage and route the ticket without anyone copying data by hand.

Job applications into your hiring service
WhenNew submission on your job application form
ThenPOST the applicant JSON to your hiring microservice, which parses the fields and creates a candidate record with the resume URL attached

A company built its own applicant tracking and wants every application delivered as JSON. The service validates required fields and rejects incomplete payloads with a non-2xx status.

Orders into your fulfillment backend
WhenNew submission on your order form
ThenPOST the order payload to your orders API, which records the line items, charges the customer, and triggers a shipping label

A small shop takes custom orders through a form and processes them on its own backend. The endpoint reads the JSON, persists the order, and starts fulfillment the moment the form lands.

Event sign-ups fanned out to services
WhenNew submission on your event registration form
ThenPOST the registrant JSON to an endpoint that writes to your attendee database and publishes a message to your internal event bus

An events team self-hosts its tooling and wants each RSVP delivered as a webhook. One handler records the attendee and broadcasts an event so other services can send confirmations downstream.

Feedback into your analytics pipeline
WhenNew submission on your feedback or NPS form
ThenPOST the response JSON to an ingestion endpoint that normalizes the score and streams it into your data warehouse

A product team pipes feedback into its own analytics stack. The webhook handler parses the rating and comment, tags it, and pushes the record into the pipeline for later analysis.

Who connects Webhooks to their forms

Engineering teams

Receive submissions as JSON POSTs and write them straight into your own services and databases.

SaaS products

Pipe form responses into your application backend without depending on a third-party automation tool.

Operations and fulfillment

POST orders and requests to an internal API that records them and kicks off processing automatically.

Data and analytics teams

Stream feedback and survey submissions into your warehouse through a single ingestion endpoint.

Agencies and developers

Wire client forms directly into custom handlers and microservices with full control over the payload.

Internal tools teams

Deliver submissions to an internal queue or event bus so back-office workflows run server-side.

Why connect Webhooks

+Every submission is delivered as a clean JSON POST to any URL you control, with no third-party tool in the path.
+Real-time delivery means the webhook fires the instant someone submits, so your backend reacts within seconds.
+You receive the full payload of fields and values, so your code can validate, transform, and route the data however you need.
+No automation subscription required, the webhook is a native formformform feature configured per form.
+Your endpoint stays in full control: parse the JSON, return a status, and run any server-side logic you want.

How to connect formformform to Webhooks

  1. 1

    Build your form in formformform and publish it so it can accept submissions.

  2. 2

    Stand up an endpoint on a server you control that accepts an HTTP POST with a JSON body.

  3. 3

    Open the form's settings in formformform and enable the outgoing webhook.

  4. 4

    Paste your endpoint URL into the webhook field and save the form settings.

  5. 5

    Submit a test response and confirm your endpoint receives the POST with the expected JSON payload.

  6. 6

    Parse the fields in your handler and return a 2xx status so formformform records the delivery as successful.

Frequently asked questions

Is the webhook integration free?+

Yes, native outgoing webhooks are a built-in formformform feature, so there is no separate automation subscription or third-party tool to pay for. You only need a server or endpoint you control to receive the POST. Because the data goes straight from formformform to your URL, there is no per-task cost from a middleman like Zapier.

Does it work in real time?+

Yes. The webhook fires the instant a form is submitted, sending an HTTP POST to your endpoint immediately rather than on a schedule. There is no polling delay, so your server typically receives the submission JSON within seconds of the response coming in and can act on it right away.

Can I map specific form fields in the payload?+

The webhook delivers the submission as a JSON body containing your form's fields and their values, so every answer is present in the payload. You map fields on your side: your handler reads the keys it cares about and ignores the rest. That gives you full control over which values you store, transform, or forward downstream.

Do I need to know how to code?+

Yes, this is the developer route, so you will need an endpoint that can accept an HTTP POST and parse JSON. If you would rather not write code, formformform also publishes a Zapier integration with a real-time "New Submission" trigger, which lets you connect to thousands of apps with a no-code Zap instead of a custom webhook handler.

What does the webhook request look like?+

Each submission sends an HTTP POST with a JSON body to the URL you configured. The body carries the form's fields and submitted values, so your endpoint reads the request, parses the JSON, and runs your logic. Return a 2xx status to acknowledge receipt; a non-2xx response signals the delivery did not succeed on your side.

Can formformform read or pull data back from my endpoint?+

No. The webhook is outgoing only, so the flow runs one direction: a new form submission is POSTed to your URL. formformform does not read response bodies or pull any data back from your service beyond the HTTP status your endpoint returns. Anything you do with the payload happens entirely in your own stack.

Start sending responses to Webhooks

Build a form, connect Webhooks, and let the busywork run itself. Free to start.

Create your form